MICHAEL O. MOJEKEH
Department of Marketing
ANAMBRA STATE UNIVERSITY, NIGERIA
E-mail: mmojekeh2010@yahoo.com
Phone No: 08033802178
ABSTRACT
This paper focuses on marketing ethics and corporate social responsibility as veritable strategies for sustainable corporate growth and profitability. Corporate social responsibility is the managerial, intellectual and practical reactive responsiveness, to the firm's obligatory operational and environmental activities, like economic, productive/technical, legal, ecological, ethical and philanthropic requirements, to its stockholders and entire stakeholders. It is a firm's commitment to contribute to economic developn1ent while improving the quality of life of the workforce and their families, as well as that of the local community and society at large. Ethics is the responsibility of individuals and organizations to do what is morality right for the common good of all stakeholders in a business activity. This paper examines and highlights the various ethical problems in marketing and the steps for improving standards of marketing ethics by firms. This paper outlines the various derivable benefits for endorsing and adopting marketing ethics and corporate social responsibility by any firm. The overall recommendation is that, doing well by doing good as a good corporate citizen, is the key to corporate sustainability, especially in this era of global economic shockwaves and "Occupy the Wall Street" movement.
MARKETING ETHICS AND CORPORATE
SOCIAL RESPONSIBILITY: A PANACEA FOR SUSTAINABLE GROWTH AND PROFITABILITY
INTRODUCTION
This paper focuses on marketing ethics and corporate social responsibility (CSR) as veritable strategies for sustainable corporate growth and profitability. Today, corporate social responsibility has expanded to cover the entire societal framework. Most often, contemporary marketers shoulder the responsibility of dealing with social issues that affect their firms, because marketing acts as an interface between the organization and the society in which they operate. To a large extent, these social issues are based on the marketer’s relationship with customers (internal and external)....
Love this topic? Download Here for just $16 only
Love this topic? Download Here for just $16 only
