Abstract
The study examined the focal points that are inevitable in the marketing of a Global Brand: The Focal points necessitated by the challenges of getting abreast of the principles, fundamentals, strategic approaches, and global best practices, needed to successfully launch and sustain a global brand in the face of the present hi-tech communication, world financial meltdown, sophisticated market fragmentation and continued stiff competitions. A descriptive approach was adopted from secondary source of data. It recommended that marketers………….
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