IS MARKETING A SCIENCE OR AN ART'?
A CONCEPTUAL ANALYSIS
MICHAEL O. MOJEKEH
Department of Marketing
ANAMBRA STATE UNIVERSITY, NIGERIA
E-mail: mmojekeh2010@yahoo.com
Phone No: 08033802178
SEPTEMBER, 2009
Abstract
Science is a systematic study of anything that can be examined, tested and verified. The word science is derived from the Latin word scire, meaning “to know”. From its' early beginnings, science has now developed into one of the greatest and most influential fields of human endeavour. Today, different branches of science investigate almost everything that call be observed or detected and science as a whole shapes, the way we understand the universe, our planet, ourselves, and other living things. Art is the "know - how" ............
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