GLOBAL MARKETING EFFECTS ON DEVELOPING NATIONS: THE NIGERIAN EXPERIENCE
MICHAEL O. MOJEKEH
Department of Marketing
ANAMBRA STATE UNIVERSITY, NIGERIA
E-mail: mmojekeh2010@yahoo.com
Phone No: 08033802178
JUNE, 2009
Abstract
The broad objective of this paper is to review literatures and on line academic journals, with particular reference to Nigeria. With the advent of globalization as a result of modern day sophisticated Information. Communication and Transportation (ICTT), technology. Global marketing has become increasingly relevant to the economic develop of any country. Global marketing, representing the integration of national markets with the result that impediments to cross border transactions are reduced and international flows of ideas, goods, services, capital and people increase. Undoubtedly, marketing stands out as one of the most important business activities where globalization has been seriously emphasized in recent years. Granted that there are positive aspects of the overall concept of global market, the negative effects should be addressed appropriately, because of the devastating consequences..........
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